?In the Studio,? Prismatic?s Bradford Cross Wants to Reinvent Social News

"In the Studio" continues this by welcoming an engineer who founded a company that predicted flight delays, has gone through Y Combinator, began his career building trading software for an asset management firm, and most recently, has helped cofound a new company with the ambitious goal of building a social newspaper for the modern world. Bradford Cross is not your average technical founder.?As a heavy Twitter user, I've been skeptical about applications built on top of the feed for a few reasons. My belief is that most Twitter users are, by default, power users (relative to the population), and that they have been trained to view their newsfeed in a native format. Therefore, asking those users to jump from what's comfortable (native feeds) to an entirely new product or service that is built on top of their activity may sound nice but, in reality, impose deep, behavioral switching costs. (For a bit more on this topic and discussion, check out this topic stash on PandaWhale.)

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