Most businesses aren?t lucky enough to have a full time (or even a part time) employee dedicated solely to marketing functions.? Many times marketing decisions are made by the business owner, office, manager, or other employee, often a person that has many tasks on their plate and many decisions to be made during the course of a work day.? With marketing being such an important function to getting new business in the door of your establishment or sales coming into your website, having a service provider for marketing tasks may be a good choice for your company.? But how do you choose an email list and service provider that is reputable and qualified to handle your campaigns?? Here are 3 tips to consider prior to choosing an email list firm to partner with:
#1:? The Primary Data Point for Most Marketing Campaigns is Email!
With many marketers using email marketing as their main marketing tool, the chances of poor quality email databases and records increase.? As more marketers mail to a list its effectiveness diminishes.? Look for an email list provider that will provide specific information about the quality of the list, how it is sourced, and its popularity.? With Circle Research reporting ?that as much as 7 out of 10 B2B marketers believe email marketing is a critical channel and 42% of marketers reporting email information is the most important piece of contact data (source: Experian QAS report), ensuring that your mailing to a quality list should be an email marketers primary concern.
#2:? Email Databases Lose Quality over Time
Keeping an updated email database is another key quality in an email list broker.?? Databases lost their accuracy over time, in fact, Sirius Decisions reports that 10% of email database records over three years old are invalid and therefore ineffective to market to. ??Be sure to ask potential email list brokers how often they update their email databases and what type of updating methods are used.
#3:? Many Businesses Doubt the Quality of their Existing In House Email Database
Perhaps your business doesn?t need an email marketing list of new contacts and you want to mail to your existing database you?ve collected through in location signup, website signup, social media signup, or other methods.? With only 8% of businesses believing their in house database is accurate (source: Experian QAS), locating a list provider that provides email data hygiene services is a wise decision.? A quality email list provider will run your email database through duplication checks, deceased scrubs, and other updating methods to increase the accuracy and effectiveness of not only your businesses email marketing database, but your campaigns as well.
Planning an email campaign?? Want to talk with an experienced professional?? Give BB Direct a call at 866-501-6273, or email us at sales@bbdirect.com.
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